I have a few important things to say before we get started.
Firstly, I'm very, very sorry for this particular blog post. I don't know about you, but this is not the content that I had in mind when I decided I wanted to hold onto this blog.
Secondly, here's a disclaimer. This post is going to discuss furries and the economy. I know that the economy is horrible and terrifying, but you'll survive. Also I'm not a furry and I know I like to tease people about being furries, but I don't actually have any more of an issue with furries than I do with people who engage in literally any other hobby. You wouldn't point at people who are into anime and tell your friends that they're gross for liking Naruto (Unless you're the worst kind of person). Nobody goes around and makes fun gaming communities for cosplay. It's not a big deal. Shut up.
You have no obligation to share this particular post with anybody and I won't ask you to share this post, but if you enjoy my blog posts, please share them with people you care about. If you have any friends who are furries, feel free to share this with them as a way to say, "I now know why you are the way you are!" Everybody is looking for reasons why they are the way they are. This may help.
And so it begins.
I was in the car with my older siblings when I noticed a building that was used as an office for a law firm. The sign on the building had the name of the firm and the mascot; an anthropomorphic squirrel wearing a kilt. When I saw this, a thought occurred to me that probably nobody was expecting: What if furries are an inevitability of capitalist society?
I will be the first to admit that this is a weird thing to think after seeing a sign for a law firm. We aren't even going to get into the strange ADHD-esque logic pathways that connected these particular dots, but the point is, this particular sign led to thinking about whether there are patterns in the way anthropomorphisation is used in the world of business and whether these patterns have a noticeable impact on people who see them.
Quick detour. If you're not aware of what a furry is, welcome to the internet! I'm going to be taking this particular innocence away from you. Furries are people who have a particular interest in anthropomorphic animals. Furries generally seem to regard their community as a fandom the way that any other group centered around a particular medium does. Furries have animal personas, conventions, costumes of their persona, and any other fandom accoutrements that you can imagine. It is a little weird, but no judgement here.
My first question when exploring this was, "How does the world of marketing influence the public, and on a smaller scale, individuals?" We are constantly bombarded by marketing tactics and varying advertisements for everything from the new brand of bread to gadgets that you've never seen before and never needed. The obvious goal behind them is to convince you to buy something.The relevant strategy that comes for this topic is anthropomorphisation. There are a ton of studies about this particular topic. One study by Dwinita Laksmidewi et al says that, "researchers found that presenting products with human-like physical features led to consumers' positive response."1. This is because assigning human traits to non-human things, like animals or inanimate objects, allows us to relate to things that we normally wouldn't assign human traits to.2.
You have definitely seen these anthropomorphic mascots before. They're on cereal boxes, in sports teams, they're part of things you haven't even heard of. Some very popular media makes use of non-human characters. Children's literature has given any kind of animal you can feasibly think of human characteristics. It makes sense that there are people internalize this and make their own characters. If all of the examples before weren't enough, this random and kind of strange website makes the point that some of the most popular cartoon characters are furries. This is enough of a phenomenon that there is an entire website dedicated to research on furries that has resources for anybody who wants to learn the who, what, and why on furries.
I know a lot of people don't see Tony the Tiger and think, "I wanna be that," but those who get involved with the furry community may have faced external factors that influenced them. New research has shown that advertisements can change the way that people feel and think about themselves. More specifically, the study states, "behaviorally targeted ads lead consumers to make adjustments to their self-perceptions to match the implied label.3. Based on that, people most likely don't see mascots like the fucking cheeto's cheetah and think, "I want to be that," the unconscious process is probably closer to, "I want to be like that."
So we have come full circle. A big combination of marketing strategies has likely led individuals to being a furry. I don't have the schooling or credibility to make a conclusion about whether or not furries are inevitable, but based on all of that, it certainly seems like it could be the case. I don't have the time or the patience (or the willpower for that matter) to continue researching for this, but feel free to do your own research on it. If the history of marketing tactics was different than it is, maybe there would be fewer furries, but furry mascots have been a thing since the industrial revolution. As long as there is a company trying to sell something, there will most likely be some genius on a marketing team somewhere who says, "Look at this! Empathy is triggered by this talking lion! Let's exploit that!"
This post took way too long. Anyway, I hope that you don't want to yeet yourself into the void too violently.
Thank you for reading. Love you.